A Book Critique of Alta Creatividad- guia teórico-práctica para producir la innovación y el cambio

Hilda Cañeque

Pearson Education- 2008

Alta Creatividad is a guide for people who are mainly running a business. Its main objective is to help people develop their creativity in their business or lives. Cañeque (2008) also characterizes creativity, makes the reader explore their selves and helps them develop creativity in order to produce innovation and positive changes in their fields of work.

In a globalized world which is always in constant development, changes need to be accepted and dealt with focusing on people’s need. Dr. Shlemenson (2008) in the prologue of this book states that this new millenium comes with many changes that have a global nature and that are in connection with technology, social and environmental issues.

The book is divided into eight chapters and in each of them there are topics to read and to reflect on. Many real cases are shown, giving the readers a picture of a problem and finally making them analize it and apply the example in their reality. There are also activities that the readers should work on so as to think and evaluate how to develop strategies to face changes. It would have been useful if the author had included suggested answers to the questions she formulated so as to have an idea on what to do after some circumstances.

Particularly important is the place the book gives to self evaluation. After presenting real cases, the author invites the reader to answer questions about their own personality and how they would have solved some situations so as to put into practice the author’s words. What is more, the activities help readers identify and solve problems dynamically.

The book is advisable for any person who finds changes as a problem. But a problem is not just what the word means; it is an opportunity to face reality in a different way. As Cañeque (2008) reflects “estar abierto significa percibir ampliamente, sin preconceptos, juicios ni temores” (p.63). The book practically makes the reader find a positive manner to deal with changes, open their minds and not fall into failure by the exploration of creativity.

References
Cañeque, H. (2008). Alta creatividad- Guia teórico-práctica para producir la innovación y el cambio. Buenos Aires: Prentice Hall- Pearson Education.